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Sunday, March 28, 2010

Wednesday, March 24, 2010

Six universal principles of influence

Influence--Science and Practice by Dr. Robert Cialdini

Because the principles of influence can be so powerful in causing change in others, we have to consider our ethical responsibilities in the process. Fortunately, the way to be ethical in the use of these principles is the same as the way to be profitable in using them:

Always be sure to influence another in a way that ensures that you haven't damaged your ability to influence this person again in the future. In other words, the other person must benefit from the change you've created. We can do this by harnessing one or more of the six universal principles of influence:
  • Reciprocation. People give back to you the kind of treatment that they have received from you.
  • Scarcity. People will try to seize the opportunities that you offer them, that are rare or dwindling in availability.
  • Authority. People will be most persuaded by you when they see you as having knowledge and credibility on the topic.
  • Commitment. People will feel a need to comply with your request if it is consistent with what they have publicly committed themselves to in your presence.
  • Liking. People prefer to say yes to your request to the degree that they know and like you. No surprise there.
  • Consensus. People will be likely to say yes to your request if you give them evidence that people just like them have been saying yes to it.
Read full report here: Guy Kawasaki blog

Wednesday, March 17, 2010

Pesta Buku Antarabangsa Kuala Lumpur 2010 (PBAKL 2010 )

Insya-Allah tahun ini kali pertama saya akan ke Pesta Buku Antarabangsa Kuala Lumpur, sebagai pengunjung dan sebagai penulis sekaligus. Saya kepingin bersua muka dengan rakan-rakan yang belum pernah saya temui. Jumpa anda di gerai PTS pada 20 Mac, 2.00pm - 3.00pm! :-)

Saya sudah merancang pengisiannya. Namun saya mengalu-alukan cadangan aktiviti daripada tuan/puan supaya satu jam ini memberi manfaat maksima kepada pengunjung pesta buku nanti.

Pada 20 Mac 2010, pelbagai aktiviti penulis bersama peminat sudah dirancang oleh Jabatan Pemasaran PTS. Temui Ainin Naufal, Ezee Rahmani, Syahrul Nizam Junaini, Nurul Zahida, llya Alias dan Ain Maisarah pada 20 Mac ini bermula jam 10 pagi hingga 6 petang. Jumpa di sana!

Tuesday, March 16, 2010

Testimonial

Pelik Tetapi Benar !! Jampi "Ilmu Pengaruh" yang Tuan Syahrul bekalkan semakin menjadi2 lah
!!!Terima Kasih Tuan Syahrul !!!




Monday, March 8, 2010

Hanya tinggal tiga...

Di seluruh negara 2997 naskah sudah laris. Anda yang berada di Kuching, Sarawak bernasib baik kerana masih ada 3 naskah di My Bookstore. Saya risau 3 naskah ini juga akan habis hari ini... segera ke My Bookstore (Lekak ya baruk ke Pasar Minggu... ) ;-)

p.s.: Kredit gambar Tuan Abdul Razak Bahtrem.